Chinese Travel Trends

Chinese Travel Trends: Towards direct bookings

For many Western countries when Chinese Travel topic is addressed the picture they get is of huge travel groups, where all is pre-scheduled, pre-booked and obviously organized through a Tour Operator or a Travel Agency.

But things are changing.

Recent reports released by the China Tourism Academy and Ctrip.com travel agency have concluded that individualized and customized trips are an increasing trend among Chinese travelers.

This week Travel World China posted that according to Dai Bin, Director of the China Tourism Academy, “More people prefer independent trips, instead of traveling with groups, and those who spend a lot of money shopping account for a smaller portion of Chinese tourists.”

This trend shoots out when referring to Chinese Millennials as Nikkei Asian Review recently published: “Chinese millennial travelers are increasingly inclined to prefer a solo trip rather than package tours. Millennials, who can communicate in English and are skilled in using digital devices such as smartphones, can make their own travel plans by using various information online”.

So, what’s for sure is that Chinese travel market has great potential right now.

In the first 6 months of 2017, the ranking of most popular destinations for Chinese tourists is headed by Thailand, followed by Japan and Singapore

In the last months, Glopss has added new Asia Pacific Travel programs which offer products in these countries, so savvy publisher shouldn’t miss this opportunity of reaching Chinese (and Asian in general) millennials looking for flights, accommodation or even experiences in these countries.

Some of the programs already available and which are already generating sales from China are: Agoda, Anantara Hotels & Resorts, Dorsett Hospitality, Marco Polo Hotels, Hotel Icon or Regal Hotels among others.

If you are interested in gaining insights into these travel programs, contact Neha Saini, our Head of Partners Relationships who will be happy to provide you will all the information you might need.

 

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