The edition of the 2017 Black Friday and its equivalent on-line Cyber Monday are round the corner and surely many companies are already getting everything ready to celebrate these incredible days of huge sales with great offers and promotions.
But, what do you know about Black Friday and Cyber Monday?
Well, this term began in the US back in the 1950’s. It is always the day after one of the most traditional US celebrations, Thanksgiving Day, which is always celebrated the last Thursday of November
So, the day following this celebration symbolizes the beginning of the Christmas Shopping Campaign, which is always linked to great offers and deals.
The origin of the term Black Friday, however, is not quite clear. Some sources state that this date represents the day of the year when retailers begin to turn a profit, thus going from having red numbers to have them in black.
So retailers would cut off prices to make shoppers go to their shops. But then, by Monday sales would drop down again.
And this is when the term Cyber Monday was born. As the era of Internet entered into our lives, retailers noticed that after the Black Friday, consumers would keep on shopping online while they were at work so, why not take advantage of this? Cyber Monday term was officially born on 2005, when Ellen Davis, senior vice president of the National Retail Federation in the US, issued a press release with the title, “Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
- Black Friday and Cyber Monday have extended to the rest of the world.What used to be the US BIG discount day is now International. All retailers should include these dates in their strategy not only because they can boost their sales but because they can also get their brand an extra promotion.
- What used to be the US BIG discount day is now International. All retailers should include these dates in their strategy not only because they can boost their sales but because they can also get their brand an extra promotion.
- Affiliates are absolutely big fans of Black Friday and Cyber Monday. Brands can benefit from their exclusive newsletters sent to their database.
Here’s some of our tips for merchants wanting to take advantage of this great opportunity
- Start Early: If you’ve not thought of Black Friday or Cyber Monday offers by now, then you are late. Many consumers start looking for these offers by October!
- Update your Web: Make sure consumers can access to your special offers at first sight.
- Go Mobile: 2016 figures showed a 50% year-on-year growth in mobile payments. Make sure your web is responsive!
- Get those offers out!: Use all your channels to target your audience. Shoppers engage better in a multi-channel process before purchasing.
- Analyse: Once the campaign is over, analyse and report, so you can learn from your mistakes and make the most of the next Black Friday season!